Kit pricing: what each plan really costs
Kit (formerly ConvertKit) publishes three plans, and the important detail is not in the table: every paid price scales with subscriber count. The numbers below are the rate at 1,000 subscribers.
| Plan | Price | What you get |
|---|---|---|
| Newsletter (free) | $0 | 1,000 subscribers, unlimited broadcasts, landing pages, 1 basic automation |
| Creator | $33/mo ($390/yr) | Unlimited automations and sequences, no Kit branding |
| Pro | $66/mo ($790/yr) | Engagement analytics, referral system, unlimited users |
What each step up buys
- Newsletter, free to 1,000 subscribers
- Unlimited broadcasts, unlimited landing pages and one basic automation. A real free plan, not a countdown trial (verified 2026-07-29).
- Creator, from $33/mo
- Unlimited automations and sequences, plus Kit branding removed. This is the upgrade that matters: welcome sequences, tag-based logic and behavioural triggers all live here ($390/yr annual, verified 2026-07-29).
- Pro, from $66/mo
- Engagement analytics, the subscriber referral system and unlimited team users ($790/yr annual, verified 2026-07-29). Built for creators treating the list as the business.
The honest math
Kit is priced per subscriber, which is generous at the start and progressive later. Against the alternatives at entry: Systeme.io starts free and its paid tier is $17/mo, GetResponse from $19/mo, GoHighLevel $97/mo (all verified 2026-07-29). Kit costs nothing until 1,000 subscribers, then charges for automation rather than volume.
The trade is scope. Kit does email, landing pages and monetisation for newsletter-first creators; it does not do funnels, a website builder or a CRM. If you need those in one tool, the cost comparison is misleading and Systeme.io vs Kit is the page to read instead.
FAQ
How much does Kit cost per month?
At 1,000 subscribers: the Newsletter plan is free, Creator is $33/mo and Pro is $66/mo (verified 2026-07-29 from kit.com/pricing). Every paid price scales with subscriber count, so treat these as the entry rate at 1,000 subscribers, not a flat fee.
Is Kit really free?
Yes, to 1,000 subscribers, and it is a working plan rather than a crippled trial: unlimited broadcasts, unlimited landing pages and one basic automation (verified 2026-07-29). The limits that push people to upgrade are automation depth and Kit branding, not send volume.
What does the Creator plan add over free?
Unlimited automations and sequences, and removal of Kit branding, for $33/mo at 1,000 subscribers ($390/yr, verified 2026-07-29). If your newsletter is a broadcast-only habit, free covers it; the moment you want a welcome sequence plus tagging logic, Creator is the plan.
Is Kit Pro worth double the Creator price?
Pro is $66/mo at 1,000 subscribers ($790/yr, verified 2026-07-29) and adds engagement analytics, the subscriber referral system and unlimited team users. It pays off for creators actively growing a list as a business asset; a solo writer sending weekly rarely needs it.
Does Kit charge more as my list grows?
Yes. Kit reprices by subscriber count, so the figures on this page are the 1,000-subscriber rate and rise from there (verified 2026-07-29). Model your real number on the official pricing page before committing, and compare against flat-tier platforms if you expect fast growth.
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit; it is one product with one pricing page, and older reviews using the ConvertKit name describe the same platform.