StackCompassGoHighLevel pricing: what each plan really costs
GoHighLevel publishes three standard plans plus a custom Enterprise tier. All include unlimited contacts and users; the differences are sub-accounts, API depth and SaaS resale features. Usage charges bill separately.
| Plan | Price | What you get |
|---|---|---|
| Starter | $97/mo ($970/yr) | 3 sub-accounts, all core features |
| Unlimited | $297/mo ($2970/yr) | Unlimited sub-accounts, basic API |
| Agency Pro | $497/mo ($4970/yr) | SaaS mode, advanced API, rebilling markup |
| Enterprise | Custom | Custom quote via sales |
What each step up buys
- Starter, $97/mo
- 3 sub-accounts and every core feature: CRM, funnels, email, SMS, calendars, automations. Enough for a solo operator or an agency with up to three clients (verified 2026-07-29).
- Unlimited, $297/mo
- Removes the sub-account cap and adds basic API access plus phone and email rebilling at cost. The step makes sense when client four arrives, since $297 across four or more clients beats most per-client tools (verified 2026-07-29).
- Agency Pro, $497/mo
- SaaS mode: sell the platform under your own brand with automated sub-account creation, markup on rebilling and advanced API access (verified 2026-07-29).
- Enterprise
- Custom quote only. GoHighLevel does not publish this price and neither do we.
The honest math
At $97/mo, GoHighLevel is the most expensive entry point in this comparison: Systeme.io starts free, GetResponse from $19/mo and Kit free to 1,000 subscribers (all verified 2026-07-29). It earns the premium only when the agency features get used. If you are a solo creator with no clients, see the alternatives first.
FAQ
How much does GoHighLevel cost per month?
Starter is $97/mo, Unlimited is $297/mo and Agency Pro is $497/mo (verified 2026-07-29 from gohighlevel.com/pricing). Enterprise is custom quoted. Every plan includes unlimited contacts and users.
Is there a GoHighLevel free trial?
Yes, a 14-day free trial on any plan (verified 2026-07-29). There is no permanently free tier.
Does the annual plan save money?
Annual pricing is $970, $2,970 and $4,970 for the three standard tiers, which works out to roughly two months free versus paying monthly (verified 2026-07-29).
What costs extra on top of the subscription?
Usage-based charges for telecom (calls, SMS) and AI features bill separately on every tier (verified 2026-07-29). Budget for them if you plan heavy SMS or AI use.
Which GoHighLevel plan should an agency start on?
Starter covers 3 sub-accounts, which fits an agency with up to three clients. Move to Unlimited when client count grows past that; Agency Pro matters when you want to resell the platform as your own SaaS with markup billing.